Jägermeister

Immerse yourself in the fascinating world of Jägermeister virtually at https://virtualtour.mast-jaegermeister.de/ and explore the origins of one of the world's best-known liqueurs.

In Wolfenbüttel, the heart of Mast-Jägermeister SE, you will experience an exciting mix of tradition and innovation. The Jägermeister brand stands for more than just a drink - it is a piece of German cultural history that comes to life in the charming little town of Wolfenbüttel.

Although factory tours are currently not possible, Jägermeister offers an innovative virtual tour that provides an exciting insight into the production and history of this iconic herbal liqueur. This virtual journey takes you through impressive production facilities and reveals previously unknown facets of the liqueur, whose recipe includes a total of 56 herbs, flowers, roots and fruits from all over the world.

Make your visit to Wolfenbüttel an unforgettable experience by capturing the place as the perfect selfie spot. Impressive buildings, the traditional Stammhaus and a fan store are perfect for capturing special moments and showing friends that you have visited the home of the Jägermeister.

After your discovery tour, round off your trip with a detour to the historic old town. Enjoy the local cuisine in one of the many cozy half-timbered restaurants. Try the different variations of Jägermeister, whether classic, spicy, manifest or orange - indulge in the unique flavors.

Wolfenbüttel, with its deep-rooted connection to Jägermeister, is a must for anyone who appreciates tradition and wants to experience the history of a global brand up close. This makes the city an ideal excursion destination in Lower Saxony, both for culture and pleasure lovers.